Reclaim

The Challenge

Getting a premium functional drink in front of the right people.

Reclaim is a product that needs to be experienced to be understood. The formula is complex, the benefits are real, and the taste fiery, functional, and unlike anything in the category does the selling once it is in someone's hands. The challenge is getting it there.

Breaking into premium retail requires more than a good product. Buyers at high-end accounts need confidence that a brand is credible, consistent, and capable of supporting a listing commercially. Opening a first major account particularly one as selective as Harrods requires the right relationships, the right pitch, and the right timing.

Beyond retail, the most powerful route to consumer trial for a functional drink like Reclaim is direct, in-context sampling. The product is perfectly positioned for the corporate wellness and co-working market health-conscious professionals who are actively looking for ways to perform better, recover faster, and feel sharper throughout the working week. Reaching them means going to where they already are.

Our Approach

Open the door. Then walk through it together.

Creative Soil's work with Reclaim has moved through two clear phases. The first was establishing commercial credibility through initial sales activity and securing the brand's first major retail account. The second ongoing is building consumer awareness and brand affinity through targeted sampling and wellness collaborations in the environments where Reclaim's core consumer lives and works.

The Harrods listing was a significant milestone. It placed Reclaim on one of the world's most prestigious retail shelves, lending the brand an immediate halo of quality and credibility that opens doors across the wider premium retail landscape.

The ongoing sampling and collaboration programme takes a different but complementary approach moving away from the shelf and into the daily routines of the target consumer. By embedding Reclaim within wellness programmes, events, and activations in corporate offices and co-working spaces across London, we are creating the kind of direct, high-quality brand experiences that convert trial into loyalty.

Services List:

1. Initial Sales & Retail Account Opening

Direct sales activity and buyer relationship management to establish Reclaim's first commercial retail accounts, including the opening of the Harrods listing.

2. Product Sampling

Targeted sampling activations placing Reclaim directly in the hands of health-conscious professionals across corporate offices and premium co-working spaces in London.

3. Wellness Collaborations

Strategic partnerships and collaborations with wellness programmes, events, and initiatives within corporate and co-working environments embedding Reclaim within the routines of its core consumer.

What We've Done

From first listing to ongoing activation.

The Harrods account represents Reclaim's first major retail win a listing that immediately signals premium quality to buyers, press, and consumers alike. It is the kind of account that changes the conversation with every subsequent buyer a brand approaches.

The ongoing sampling and wellness collaboration programme is now building the consumer-level awareness and affinity that sustains long-term retail growth. By meeting the target consumer in the environments where they are already investing in their health and performance, we are creating genuine, lasting brand relationships rather than transactional one-off purchases.

Results Are Ongoing

The opening of Harrods was the defining commercial milestone of the initial engagement. Placing Reclaim on one of the world's most prestigious retail shelves gave the brand an immediate and powerful signal of quality the kind of listing that changes the conversation with every subsequent buyer, press contact, and potential stockist the brand approaches. It is not just a retail account; it is a statement of intent.

The ongoing sampling programme is now building the consumer-level awareness that sustains long-term growth. By taking Reclaim directly into corporate offices and premium co-working spaces across London, we are meeting the target consumer health-conscious, performance-driven professionals in the environments where they are already investing in their wellbeing. These are not passive brand impressions. They are direct, high-quality product experiences that convert trial into loyalty.

The wellness collaboration programme deepens that presence further, embedding Reclaim within the routines and events of the corporate wellness community rather than simply appearing alongside them. The result is a brand that is building genuine consumer relationships at the same time as it builds its retail footprint a compounding commercial effect that positions Reclaim for sustained, long-term growth.