Privacy Policy
Last Updated: May 2026
At Creative Soil, we respect your privacy and are committed to protecting your personal and commercial data. This Privacy Policy outlines how we collect, use, store, and safeguard your information when you visit our website (creativesoil.co) or engage our B2B brand building, marketing strategy, and retail distribution services.
This policy is designed to comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Data Controller
For the purposes of the UK GDPR, Creative Soil is the "Data Controller" of the personal data you provide to us. If you have any questions about this Privacy Policy or our data practices, please contact us at: Email: aves@creativesoil.co
2. The Data We Collect
Because we operate as a B2B service agency, we primarily collect information related to your business and the individuals representing your business. We may collect, use, and store the following categories of data:
Identity and Contact Data: Names, job titles, email addresses, phone numbers, and billing addresses of founders and company representatives.
Commercial and Financial Data: Payment details (processed securely via our third-party payment providers), brand books, wholesale margins, pricing structures, and product formulations necessary for us to execute retail pitches on your behalf.
Technical and Usage Data: Internet Protocol (IP) addresses, browser types, time zone settings, and information about how you navigate and interact with our website, collected via cookies and analytics tools.
3. How We Use Your Data
We only use your personal and commercial data when the law allows us to. We rely on the following lawful bases for processing your data:
Performance of a Contract: To register you as a new client, process your monthly retainer payments, execute marketing strategies, and pitch your brand to our network of retail buyers.
Legitimate Interests: To study how clients use our services, develop our agency offerings, and grow our business, provided your interests and fundamental rights do not override those interests.
Legal Obligation: To comply with regulatory, tax, and accounting requirements in the United Kingdom.
4. Data Sharing and Disclosure
We do not sell your data to third parties. However, to execute our services, we may need to share your information with select and trusted third parties:
Retail Buyers: As part of our core service, we will share your brand books, product information, and commercial viability data with retail buyers (e.g., supermarkets, department stores, and independent shops) to secure placements for your brand.
Service Providers: Third-party IT, CRM, and system administration services (such as Framer) that facilitate the running of our website and business operations.
Professional Advisers: Lawyers, bankers, auditors, and insurers based in the UK who provide consultancy, banking, legal, and accounting services to Creative Soil.
5. Data Security and Retention
We have implemented appropriate security measures to prevent your personal and commercial data from being accidentally lost, used, accessed in an unauthorised way, altered, or disclosed. Access to your sensitive commercial data (such as financial margins) is restricted strictly to the Creative Soil employees who require it to perform their duties.
We will only retain your data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
6. Your Legal Rights Under UK GDPR
Under data protection laws, you have rights in relation to your personal data, including the right to:
Request access to your personal data (a "data subject access request").
Request correction of any incomplete or inaccurate data we hold about you.
Request erasure of your personal data where there is no good reason for us continuing to process it.
Object to processing of your data where we are relying on a legitimate interest.
Request the transfer of your data to you or a third party.
Withdraw consent at any time where we are relying on consent to process your personal data.
If you wish to exercise any of these rights, please email us at hello@creativesoil.co.
7. Cookies
Our website uses cookies to distinguish you from other users, providing you with a better experience when you browse and allowing us to improve our site. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.
8. Complaints
You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). However, we would appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.
