All brand starts as a seed
Creative thinking that matters. We develop our own brands and partner with others to bring ideas to life.
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ABOUT US
We believe every great brand starts as a seed
Our expertise spans creative design, brand building, packaging, sales and marketing strategy, and account management. We have a particular interest in health, wellness, and longevity, as well as emerging technology. Based in the United Kingdom with an international team, we are selective about the work we take on because we believe in quality over quantity.
Founded by Liza Gawrilenko and Aves Senen Wencel, Creative Soil is a creative thinking company. We develop and launch our own brand concepts, and we partner with businesses to strengthen their brands, sharpen their creative direction, and find new ways to connect with their audiences.
OUR SERVICES
How We Help Your Brand Grow in the UK.
Marketing Strategy
From market research and audience analysis to budget planning and brand book creation — we build the full strategic foundation your brand needs to thrive in the UK.
Retail Distribution
We place your brand in the UK's most prestigious retailers — Selfridges, Harrods, Waitrose, Whole Foods, Tesco, Ocado, and 1,500+ independents across London and the UK.
Brand Identity & Book
We craft or refine your brand book and visual identity so your brand resonates with UK consumers and retail buyers from the very first impression.
Digital & Amazon Growth
We manage your brand's presence on Amazon UK, Ocado, and Holland & Barrett online — turning digital shelf space into consistent, scalable revenue.
ABOUT US
WHERE WE PLACE BRANDS
Our established relationships with buyers across the UK's top retail groups mean your brand skips the queue and gets in front of the right decision-makers — faster.
and over 1500+ independent shops, coorparate oficies and welness areas
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OUR VALUES
WHAT WE VALUE —
SHAPES OUR WORK FLOW
Future Thinking
We keep one eye firmly on what's coming next. From emerging wellness trends and functional formats to shifts in consumer behaviour and retail landscapes, we stay ahead so our clients don't have to. Anticipating change is just as important as responding to it.
We have a deep and genuine commitment to the health and wellness space. We believe in better-for-you products that make a real difference to people's daily lives, and we bring that belief into everything we create. This isn't just a market we work in — it's a space we care about.
Health and Wellbeing
International Perspective
Our team is truly international, and we consider that one of our greatest strengths. Different backgrounds, markets, and cultural reference points give us a broader, richer view of brand building. We bring a global sensibility to every brief, while staying grounded in what works locally.
We care deeply about the quality of what we make. Every detail — from a brand name to a packaging finish — is considered with intention. Good enough is never the goal. We take pride in the work, and that pride is visible in the outcome.
Craft and Care
Integrity in Everything
We believe that how you work matters as much as what you produce. We are straightforward, transparent, and honest with our clients, our collaborators, and ourselves. Long-term trust is built through consistent integrity, and we would never compromise that for a short-term gain.
We are driven by a desire to create things that genuinely matter. Our ambition is not just commercial — it's about building brands that contribute something positive to the world. We want the work we do to leave a lasting mark, for our clients, their customers, and the wider culture.
Purposeful Ambition
Quality Over Quantity
We are selective about the work we take on. We would rather do fewer things exceptionally well than spread ourselves thin across projects that don't allow us to give our best. Every brand we work with receives our full attention, and that standard never slips.
We believe the best creative work requires a willingness to challenge the expected. We push past safe, predictable answers to find ideas that are genuinely distinctive, and we back those ideas with conviction. Taking a considered creative risk is not recklessness — it's how great brands are built.
Creative Courage
Growth Mindset
We approach every project as an opportunity to learn, evolve, and improve. Whether we're working in a familiar category or exploring new territory, we stay curious and open. The brands we admire most are the ones that never stop growing, and we hold ourselves to the same standard.
We work alongside our clients as true partners, not as an outside service. Relationships are built on honesty, trust, and shared ambition. We are invested in your success as much as you are, and we show up with the same energy at every stage of the journey.
Genuine Partnerships
TESTIMONIALS
Reclaim Drink
The team at Creative Soil literally dissected our business and the market, building a strategy on real data rather than guesswork. They crafted a killer positioning that got us into Harrods in just 60 days. They’re the ultimate partner if you need more than just design—you need a real path into top-tier retail.
Todd
Founder
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PRICING
FAQs
Are there any commissions or hidden fees?
We keep our pricing transparent. The £500 monthly retainer covers our strategic work and advisory support. If we move into active retail outreach and successfully secure a listing on shelves for your brand, a standard commission on secured placements will apply. We always agree on these terms upfront before making any pitches.
What happens if we want to pause or stop after 3 months?
No hard feelings. The 3-month commitment is there to give the initial strategy and outreach time to show results. After the third month, you can choose to continue on the base retainer, scale up to our custom active-pitching packages, or pause the partnership if you need to adjust your production or logistics.
Can we target specific retail accounts that we already have in mind?
Yes, absolutely. During our initial strategy sessions, we map out your dream retail accounts. We will analyze if your product is a good fit for them, check if we have direct buyer contacts in those specific chains, and align our strategy to target them when you are ready to scale.
Do you help with logistics and UK shipping?
While we don't operate warehouses or delivery trucks ourselves, we audit your logistics setup during the buyer-readiness stage. If you need help with UK warehousing, local distribution, or customs, we can connect you with our trusted logistics partners who specialize in food, drinks, and FMCG.
How do your corporate activations work?
We have direct access to London’s largest office spaces and corporate headquarters. We organize exclusive samplings, product showcases, and interactive pop-ups right inside these offices. It is a powerful way to put your brand directly in front of thousands of professional Londoners, gather real-time feedback, and spark organic word-of-mouth.
Do you help with digital marketplaces like Amazon UK or Ocado?
Yes, absolutely. As a custom add-on, we can fully manage your digital presence. This includes technical store setup, product page optimization, running ad campaigns, and handling the day-to-day sales management on Amazon UK, Ocado, or Holland & Barrett.
Why is there a minimum 3-month commitment for the £500 retainer?
We don't believe in quick, empty promises. Real retail entry takes time. During the first three months, we audit your brand, reach out to our database of retail contacts with initial inquiries, and start arranging product sampling. Waiting for feedback from busy buyers and potential clients is a process, and this period ensures we build a solid, realistic foundation for your launch.
What do we need to provide to get started?
To make the most of our first month, you’ll just need to share your current brand materials, pricing structure, and any product samples you have. If you don't have a polished pitch deck yet, don't worry—reviewing and helping you refine your presentation is exactly what we do during the initial audit.
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