Fatt

Bringing the UK’s cleanest keto snack to the top 50 independent health stores in London, building a scalable retail pipeline, and driving corporate product seeding.

About the Brand

Real food. Zero sweeteners.

Fatt Bar has spent the last 12 years perfecting the keto snack. In a market flooded with artificial sweeteners, sugar alcohols, and highly processed ingredients, Fatt stands entirely apart as the only keto brand committed to being 100% sweetener-free.

Their range of bars, cookies, and brownies is built on a simple philosophy: only real food ingredients, only good fats (no seed or palm oils), and high prebiotic fibre to support gut health. Keeping carbs under 3.3g per serving, Fatt delivers on the promise of the keto diet sharper mental clarity and boundless physical energy without the synthetic aftertaste or digestive issues associated with traditional low-carb snacks

The Challenge

Breaking through the noise of artificial nutrition.

The functional snack market is crowded, and the "keto" label is often misused by brands relying on erythritol, xylitol, or sucralose to keep carb counts low. Fatt’s challenge wasn't just selling a product; it was educating buyers and consumers on the difference between "clean keto" and the heavily processed alternatives dominating the shelves.

To grow the brand's physical footprint, Fatt needed a targeted retail strategy that positioned them not just as another protein bar, but as a premium, health-first food product. They needed to break into high-value independent stores across London, secure national wholesale distribution, and introduce the product directly to health-conscious professionals in corporate environments.

Our Approach

Strategic placement and pipeline architecture.

Creative Soil took a multi-channel approach to expanding Fatt Bar's physical presence. Rather than a scattergun sales push, we built a structured retail pipeline focused on environments where the "clean keto" message would resonate most strongly with the end consumer.

The 4 Pillars:

Independent Retail Pipeline

Targeting and pitching the top 50 independent health stores and premium delis across London, establishing Fatt as a staple in high-end, community-focused retail.

Corporate & Co-Working Seeding

Introducing the brand directly to the target demographic through strategic product seeding across premium corporate offices and co-working spaces in the capital.

National Wholesale Connections

Brokering introductions and building relationships with national accounts and wholesalers to provide the logistical backbone for scalable, nationwide growth.

Account Management

Providing ongoing account management to ensure that initial listings translate into sustained sell-through, repeat orders, and long-term retail partnerships.

Results Are Ongoing

A growing footprint in premium retail.

• Top 50 London Independents

Built a targeted sales pipeline focusing on London’s premier independent health stores, securing shelf space in high-value, community-driven retail environments.

• Corporate Seeding

Executed strategic product seeding across corporate offices and premium co-working locations, driving trial and brand awareness among health-conscious professionals.

• Wholesale Integration

Connected the brand with key national accounts and wholesalers, laying the groundwork for scalable distribution beyond the M25.

• Ongoing Account Management

Transitioned from pipeline building to active account management, ensuring consistent stock availability, buyer education, and sustained commercial growth.