Pure Health Supply Co.
From blank canvas to fully operational wholesale platform — building the website and marketing catalogue for London's premium health distributor, with brand activation to follow.
About the Brand
Premium brands. Wholesale prices. Open to all.
Pure Health Supply Co. is a London-based wholesale distributor on a mission to democratise access to the world's finest health food and beverage brands. Operating from their hub in Leyton, East London, they source exceptional global products from organic pantry staples and premium coconut water to award-winning kombucha and plant-based nutrition and make them available to anyone willing to buy in volume, with a minimum order of just £100.
The platform is built around a simple but powerful idea: that premium, clean-ingredient products should not be locked behind complex trade credentials or reserved exclusively for major supermarket chains. Whether you are an independent café owner, a specialty health store, a food-service kitchen, or a home cook serious about what goes in your body, Pure Health Supply Co. gives you direct access to wholesale pricing without the friction.
Their curated portfolio includes standout brands such as CHi Coconut Water, Vigo Kombucha, Huel, Mr Organic, Forest Feast, and Oorg Soursop Juice each selected for its commitment to clean ingredients, premium quality, and consistent consumer demand.
The Challenge
Building a brand and a business from the ground up.
Pure Health Supply Co. came to Creative Soil with a clear commercial vision but no digital presence and no marketing infrastructure. The immediate challenge was to build a website that could credibly represent a premium wholesale business one that would communicate trust and operational seriousness to trade buyers, while remaining accessible enough to attract the independent retailers and food businesses that form the core of the customer base.
In the wholesale and distribution space, trust is everything. Buyers need to believe that a supplier is reliable, well-stocked, and professionally run before they commit to an account. The website and marketing materials needed to communicate exactly that premium, accessible, and built for scale from day one.
Looking ahead, the exclusive brands within the portfolio will need their own activation strategy. Getting products into the hands of the right consumers particularly in corporate and co-working environments where health-conscious professionals make daily purchasing decisions requires a targeted, on-the-ground approach that goes well beyond digital marketing. That is the next chapter of this partnership.
Our Approach
Website first. Strategy second. Activation next.
Creative Soil's engagement with Pure Health Supply Co. began with two clear deliverables: a website and a marketing catalogue. Together, these form the commercial foundation the business needs to grow a credible digital presence and a clear strategic roadmap.
The website build came first. We designed and developed the full purehealthsupplyco.uk platform on Framer a clean, premium site that communicates the brand's wholesale proposition clearly and converts visitor interest into account registrations. The site integrates directly with their Unleashed Software ordering platform, creating a seamless journey from brand discovery to live catalogue browsing and purchase.
The marketing catalogue followed a comprehensive document covering channel strategy, content positioning, trade outreach, and activation planning. It gives Pure Health Supply Co. a clear, structured roadmap for building awareness among London's independent retail and food-service community, and sets the blueprint for the brand activation work to come.
The next phase of the partnership product seeding, corporate pop-ups, and exclusive brand activation is being planned and will roll out across corporate offices and premium co-working spaces in London.
Services List:
Website Design & Build
Full design and development of purehealthsupplyco.uk on Framer a premium, conversion-optimised wholesale platform integrating seamlessly with the Unleashed Software ordering system.
Marketing Catalogue & Strategy
A comprehensive marketing document covering digital presence, trade outreach, content positioning, and channel prioritisation giving the business a clear commercial roadmap from day one.
Product Seeding (Coming Next)
Targeted product seeding across corporate offices and premium co-working spaces in London putting the exclusive portfolio brands directly in the hands of the right consumers.
Corporate Pop-Ups & Brand Activation (Coming Next)
On-the-ground pop-up activations in high-footfall corporate and co-working environments, creating direct brand-to-consumer moments that drive trial, awareness, and repeat purchasing.
What We Built
A platform and a plan.
The purehealthsupplyco.uk website launched as a fully operational wholesale platform clean, premium, and built to convert. The site positions Pure Health Supply Co. credibly alongside the global brands it distributes, while making the account registration and ordering process as frictionless as possible for new trade buyers.
The marketing catalogue gave the business a clear, structured roadmap for growth a practical document that moves the brand from a standing start to an active commercial presence, with a defined strategy for digital channels, trade outreach, and the on-the-ground activation programme that comes next.
Results Are Ongoing
The purehealthsupplyco.uk website launched as a fully operational wholesale platform clean, premium, and built to convert. The site communicates the brand's proposition clearly to trade buyers and makes the account registration and ordering process as frictionless as possible, integrating directly with the Unleashed Software ordering system so that the journey from brand discovery to live catalogue browsing is seamless.
The marketing catalogue gave the business something equally important: a clear, structured roadmap for growth. Moving from a standing start with no digital presence and no marketing infrastructure, Pure Health Supply Co. now has a defined strategy covering digital channels, trade outreach, content positioning, and the activation programme that comes next. It is the document that turns a vision into a plan.
The product seeding, corporate pop-ups, and exclusive brand activation work is now being planned and will roll out across London's corporate and co-working landscape. The foundations are in place. The next chapter is ready to begin.
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